How to Increase Instagram Engagement by Posting Reels

Reels, an Instagram platform content innovation, allows you to record, edit, and share 90-second films. Reels are a wonderful Instagram feature if you have a massive Instagram following and don’t want to waste time acquiring a following for your TikTok. Reels allow you to create and share short-form video content, which gets added to the Explore section of Instagram.

What Are Instagram Reels?

Essentially, Instagram reels are short videos with audio, text, effects, and stickers. Videos are 90 seconds long, exclusively video-based, have their tab within the user’s profile, and have their dedicated feed, even though they seem similar to Stories.

It is possible to share Reels on Instagram to the Explore feed if your account is public so that people who aren’t following you can view your content. Depending on your preferences, original audio can also include in Reels developed by other members. 

Steps to Making a Reel

The reel can be created by clicking the camera icon at the bottom of your screen and scrolling left until you see the “Reels” option. There are several options you can choose from before you start recording:

  • Audio

Instagram provides a music library that allows you to add music or audio tracks to videos or leave the video’s original audio track.

  • Augmented Reality Effects

You can choose one that appeals to you from a gallery of over a dozen effects.

  • Timers and Countdowns:

If nobody is around to help you, you can use this option to record a video hands-free.

  • Speed

It is an alternative option if you plan to take multiple shots and wish to change the video’s speed while recording.

When your video exceeds the 90-second time limit, you can edit it or cut your shots until it fits the time limit. Alternatively, you can use an online reel maker for the videos you already have in your library. When your reel has been published, it will appear under the Reels tab on your profile.

Instagram Reels: How to Use Them for Business

Business owners can use Instagram Reels to increase their reach and build a community on the social media platform. It is a relatively new feature on Instagram, but several businesses have already launched using it successfully.

Creating Engaging Content

The success of Reels would not be possible without great content. The Instagram user wants to engage with fun, interesting and unique content, also known as “engaging content. Instagram recommends that brands create reels that:

  • Inspires people
  • Are fun and entertaining for people
  • Experimental

User points regularly translate into funny videos, dance videos, and other viral challenges. When a brand focuses on educating and nurturing its audience, reels can uniquely approach its content with a twist.

Develop a Content Strategy

As Reels are still relatively new for most brands, you should see how your competitors create engaging Instagram Videos. You can find inspiration in the content of companies outside your industry, even if the companies aren’t in yours. It’s also important to take a moment to review your existing content and find out how it could be adapted to the Reels format.

You could, for instance, add some music and AR effects to a video showcasing user-generated content and publish it as a reel. With Reels’ audio library, you can find any interesting clips to fit the vibe of your video since audio is one of the features that make Reels stand out from every other Instagram content type.

You can use video captions to get the attention of muted viewers, which increases engagement. It would also help if you used hashtags. Instagram allows you to upload 30 images per reel and add a caption, and the 2,000-character limit gives you plenty of space to write an informative description.

Be Consistent with Your Posts

In terms of its algorithm, Instagram has shared very little information. Most social media marketers agree that Instagram’s success hinges on consistent activity, especially critical with a new feature like Reels. It’s more likely your followers will see more Reels and interact with them the more often you publish them.

Creating a social media content calendar is the first step you need to take if you haven’t already. Keeping your ideas and tasks organized in one place is made easier with this calendar.

Keep viewers interested by using Creative Edits and Transitions

Humans have shown that 15 seconds is not enough time to watch a lengthy video to the end, although it might seem that 15 seconds is enough time to watch a video. To keep viewers interested, add some creative editing and transitions to keep them watching longer.

Drive Taps with CTAs

In addition to providing tips and advice, reels are a great way to teach or share information. In general, viewers want to know where they can get more advice after receiving that advice. You will be able to increase engagement on your Instagram account by including a call-to-action in your reel utilizing Instagram Reel templates to direct viewers to where they can find more information.

Do Collaborations with Influencers

Doing collaborations with influencers is one of the best options you can try out to boost your Instagram page. Followers have always been keen to see what their influencer has to say. So, if you use this option, there is a chance your page will boost. Reports say that collaborations have helped businesses get thousands of followers.

Many influencers are available on Instagram; all you have to do is choose your influencer from the best. And one important thing to know is that influencers don’t work for free. They will ask for a certain amount of money based on how famous and how many followers they have. 


Video content is loved by marketers and social media users alike. Video marketing, the second most effective ad format after Instagram Stories, is the most effective by 17% of marketers. Your followers will enjoy watching reels when you publish video content.

In addition to their newness, they are fertile ground for testing new content ideas, which will boost engagement rates exponentially. Take your Instagram marketing to the next level by adding Instagram reels to your content strategy. Using reels for boosting our Business will never go in vain. 

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