When it comes to building new sites or even freshening up existing ones, WordPress web development really does stand out. WordPress is a leading content management system, and it’s not hard to see why. After all, it’s a free, open-source web development tool that when utilised correctly, can easily create beautiful, bespoke websites where you can publish your content.
You may be asking yourself whether your business needs a website in the first place. In this day and age, it is absolutely essential for a business or organisation to have some kind of digital presence, whether that be active social media channels or a regular email newsletter advertising goods and services. These days, most businesses opt for a bespoke website. Regardless of what industry or niche your business fits into, a website can ensure you are visible online and drawing in new and returning customers alike.
If you’re unsure whether WordPress is a worthy investment, keep reading to see how the platform can benefit your business.
Modern designs & layouts
For many businesses, the aesthetics of your website are an absolutely crucial component of your digital marketing strategy. Your website needs to be easy to navigate and pretty to look at, but it also needs to be on-brand.
Perhaps most important, it is crucial you choose a design that aligns with your brand and core values. The good news is with WordPress, you can choose from thousands of free design templates or even hire a professional web agency to code your site from scratch which results in a truly bespoke site for your business.
Content flexibility
When it comes to publishing content, WordPress is an increasingly flexible platform. It allows businesses and organisations to publish all kinds of media and content, from important documents to imagery. This means you can diversify the content on your site with ease, and provide your audience with a better, more diverse and more interesting user experience.
SEO-friendly
When it comes to your digital marketing strategy, search engine optimisation is an absolutely crucial component. Known more commonly as SEO, search engine optimisation is the process of orientating your website for search engines such as Google, Bing and Yahoo, and making sure it’s visible and ranking high in the much revered and fought over SERPs (search engine result pages).
When it comes to optimising your site, WordPress really does take the cake. The platform offers a number of additional plug-ins such as Yoast which allows you to quickly evaluate and improve the search optimisation of certain pages on your website. This can dramatically increase the likelihood of your site ranking higher, which can inherently drive more traffic and boost your lead generation and conversion rates.
Mobile-friendly & responsive
Ensuring your website is optimised across multiple devices is just as important as SEO. With more and more people choosing to browse the web on their smartphone or tablet, it’s never been more important to ensure your website is responsive across multiple devices. Failing to do so can significantly impact the bounce rate of your website.
The good news is WordPress makes it easier than ever to optimise your site across multiple devices. In fact, most WordPress themes are already programmed to be responsive. Just make sure any plug-ins you choose for your site are mobile-friendly and you’ll be good to go.
If you’ve chosen a WordPress web development agency to build your site, don’t fret. An experienced agency will have the experience and expertise to create a mobile-friendly site.
Open-source
WordPress is an open-source platform. This essentially means the source code, meaning the programming behind your site that makes it tick, is available to everyone. If you have chosen a WordPress web development agency to build your site, they will be able to access, change and improve your site.
This is particularly important when it comes to your rebrand. You’ll be able to access and change your code without necessarily losing anything from the original website. You’ll also be able to easily add new innovations and capabilities, update your layout and theme and consider new customisations to support new business goals.
Social media capabilities
There’s no denying the importance of social media these days, especially when it comes to a business’s digital marketing strategy. Social media gives large and small businesses alike the opportunity to connect with their target audience on a whole other level, create a more personable face to their brand and foster a community online.
WordPress web development makes it easier than ever to include social media widgets and plug-ins on your site. This can increase your online engagement which in turn, can build brand awareness and visibility for your business.
Security
It’s no secret that security is of the utmost importance these days, with frequent cyber-attacks affecting even the smallest of businesses. Cybersecurity should be a top priority for you and your organisation, especially when it comes to your website.
The good news is that WordPress is a highly secure platform. As long as the site is kept up to date, the core, foundational files and code within your site will be kept safe. A WordPress web development agency will also be able to give you recommendations on secure hosting solutions and services.
Do I need a WordPress web development agency?
Although WordPress is a relatively easy platform to use, for a truly successful website we would recommend using a professional WordPress web design agency. Not only are they experienced in developing websites using WordPress’s open-source platform, but a professional WordPress agency will also understand the technical ins and outs of building your site including quick loading speeds and optimising your site for search engine crawlers (SEO).
Final thoughts
In a nutshell, WordPress is a free, open-source web development tool that can create beautiful, hassle-free websites tailored to the needs of your business.
It goes without saying, in our digital, fast-paced worldWordPress really is the leading content management system for large and small businesses alike. When it comes to building new sites or even freshening up existing ones, the platform really does stand out.
