Elon Musk takes a leaf from Mark Zuckerberg’s social-media guide

Elon MuskHe was a unique businessman. He declared that he would make Twitter a place for free speech, reverse many of its rules, allow banned users to like, and buy Twitter in this year’s purchase. Former President Donald J. Trump to return.

However, since Closing the $44 billion acquisition dealMr. Musk has a great traditional social media handbook that he followed up on Twitter last week.

The world’s wealthiest man met with six civil rights groups, including the NAACP (Anti-Defamation League) and the NAACP on Tuesday to assure them that Twitter’s content rules would not be changed before ratifying the midterm results next Wednesday. He is also. Meet with advertising executivesTo discuss their concerns about brands appearing alongside toxic content online. Musk stated last week that he would discuss their concerns about their brands appearing alongside toxic content online. board formationTo tell Twitter which content should be removed from Twitter and not immediately reinstate banned accounts.

These decisions and awareness may sound familiar. Similar steps were taken by other social media company leaders. After Facebook was criticised for being too social media-oriented, others have followed similar steps. Abused in the 2016 presidential electionMark Zuckerberg was the chief executive of social network Facebook. He also met with civil right groups to calm them down, and worked to placate advertisers. Later, he said that he would create a new social network. independent councilTo advise his company on content decision.

Musk is just starting to own Twitter. He is expected make major changes to the service, including Some of the company’s 7,500 employees have been laid off. For now, social media experts, heads of civil society organizations, said that he’s dealt with many of Mr. Zuckerberg’s components over many years.

Evelyn Dweck, a Stanford Law School assistant professor, said that Musk “discovered something Mark Zuckerberg did many years ago: being the face and subject of big, controversial phone calls isn’t fun.” “Social media companies all face the same pressures from advertisers, users, and governments, and there’s always this convergence around the common set of rules that you have to adhere to.”

Musk did not respond to a request to comment immediately. A Twitter spokesperson declined to comment. Meta, which controls Instagram and Facebook, declined comment.

“Discussions focused on next week’s midterm election and his approach towards moderation in content,” NAACP President Derek Johnson stated at Tuesday’s meeting of civil rights groups that was hosted by Mr. Rashad, President of The Color of Change. Yale Eisenstadt, who is the Chair of the Anti-Defamation League’s Center for Technology and Society. The call was attended by the three.

During the 45 minute discussion, the group asked Mr. Musk if he would postpone any changes to Twitter’s policies and enforcement related election, hate speech and harassment. This was at least until the final midterms results. “He has his home in Ms Eisenstadt,” Ms.

They also asked Musk to stop the return of any person removed from Twitter for violating rules or inciting violence until he established transparent processes to do so. She said.

Ms Eisenstadt stated that Mr. Musk appeared to be “actively engaged and actively listened” throughout the meeting. She also said that Musk had stated to the group that he doesn’t want Twitter be used as a hate amplifier. Participants were invited to join the proposed content board.

She said that he made it sound like the conversation was going on.

Participants said that Mr. Musk also stated to the group that he would not change Twitter’s policies or bring back banned accounts prior to the final results.

Robinson and Mr Johnson said that Mr. Musk was responsive to civil rights groups’ concerns. However, they said that their groups waited to see what actions Musk might take.

Johnson stated, “We were pleasantly surprised at his verbal receptiveness for the things we raised. Now we want to see how it turns out.”

In recent days, Mr. Musk has been meeting with advertisers. He has been working with a team of advisors as he manages Twitter. Twitter gets around 90% of its revenue through digital advertising. Mr. Musk has stated that he wants Twitter to be less dependent on advertising. However, he is under pressure from his creditors to improve Twitter’s finances in order to pay off the debts for the acquisition.

Jason Calacanis, an investor who advises Mr. Musk via Twitter, tweeted Monday, “We’re having another productive day with advertising and marketing community here in New York.”

Some Advertisers were waryIf Mr. Musk uses Twitter, it should use a well-to speak approach. IPG, one the world’s largest advertising firms, recommended this week that customers stop spending on Twitter while Mr. Musk takes over. General Motors announced last week that it temporarily suspended advertising on Twitter.

Advertisers have also reacted negatively to other social media companies’ posts. More than 500,000 people used social media last year. 1000 advertisersAfter civil rights groups organized #StopHateForProfit to protest Facebook’s handling of hate speech, Facebook was banned.

Even Musk’s decision to establish a board to help with content moderation decisions resonated with other social media companies. Facebook will be a major social media company in 2020. Creation of a supervisory boardThis group includes former politicians and rights activists who will be deciding on company content. Zuckerberg stated that he didn’t want to be the final judge on which speech he would allow to be posted on the social network. The oversight board could also appeal the company’s management decisions.

Since then, the Oversight Board has made rulings on decisions such Facebook bans Mr Trump’s accountAfter riots at the US Capitol on January 6, 2021.

Musk is open to the same approach. He stated that the Twitter Content Oversight Board will have representatives with widely differing views. This will include representatives from civil rights groups and groups facing hate-fuelled violent attacks. tweetTuesday evening

Musk did leave the possibility open for the possibility of reinstituting the banned accounts. “Twitter will not allow anyone whose platform has been taken down for violating the Twitter rules to return to the platform until we have a clear process for doing so, which will take at least a few more weeks,” he said.

He also supported some of the existing Twitter features, including Birdwatch. This community initiative allows people to identify misleading information in tweets and create notes with more context. Although the initiative is still being tested, it is being implemented in some notable tweets.

“Our goal is to make Twitter the most accurate source of information on Earth, regardless of political affiliation,” Mr. Musk chirp Wednesday.

Shera FrenkelContribute to the preparation and editing of reports.

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