Workers were puzzled by Elon Musk’s silence on Twitter.

Suspension

Twitter was abuzz with rumors that Elon Musk would soon lay off employees. A worker noticed that the Google calendar for one of his new bosses was available publicly. At 5 p.m. on Wednesday, there was an entry titled “RIF Review”. This is short for Reduction in Force or layoffs.

Another Twitter employee was also able to view a group via Slack, the workplace chat platform. There, company officials seemed to finalize the exact number, and the amount, of workers who will be fired.

At the end of the day word had spread that half the staff would be laid off on Friday and that Musk would ask all remaining employees to return to work full-time. Musk and his leadership team did not hear this word. This information came via Blind, an anonymous workplace gossip site that many Twitter employees claim has been their best and most reliable source of information regarding what’s happening at the company in the chaotic week since it was bought by Musk for $44billion.

Twitter did not immediately respond when we asked for comment. The company’s leadership also did not confirm the layoffs.

Musk has sealed the deal on Oct 27, and employees claim that they have not received any communication from any of the company leaders. They have not been informed that Musk has completed the purchase. The CEO and senior executives were quickly dismissedMusk also disbanded his council. Setting himself up as CEO.

Instead, they read about the topic Musk’s Dramatic PlansThe company was reformed through media reports, Musk’s tweets and private conversations on the back channel. The Wasington Post was told by several Twitter employees that the company’s open culture on Twitter has changed. It used to be centered on all-employee meeting and free Slack channels where employees, managers and jokes exchange ideas, plans, and jokes. retribution.

“It feels as if the Twitter culture was completely turned inside out overnight,” said one employee. “A collective shock took place here.”

Musk attracts Twitter advertisers in pursuit of new revenue streams

The last official correspondence from Twitter staff came on the day Musk took office. Leslie Berland, Twitter chief of staff, sent a beaming email entitled “A visit to Elon’s office”.

“If you are in San Francisco and meet him near, say hi!” Berland Books. “For everyone else this is just the beginning for many meetings and discussions with Elon. You’ll hear from him all on Friday.”

Workers didn’t hear from Musk on Friday when his planned introduction to company was quietly canceled. The company’s regular meeting scheduled for Wednesday was cancelled by Musk on Tuesday.

According to people familiar with the matter, Berland resigned from the company on Tuesday. They spoke anonymously to discuss sensitive issues. Berland’s apparent departure, as well as the departures of several CEOs in recent days, has not been made public. Employees are left to speculate about Blind and which boss has resigned.

Employees have been posting memes and comments on Slack since Friday, noting each day that passes without any communication from management. According to documents obtained by The Post, one person posted a photo showing a skeleton and a caption saying, “I’m waiting on updates from the leadership.”

Instead of reaching out, Musk and Jason Calacanis, his new deputy, reached out to the staff. Featured in the company directoryIdeas were shared, focus was gained, and new products were announced publicly via their Twitter accounts. Twitter employees quickly learned how to follow the Twitter feeds their new leaders. To get the most recent updates for their work.

Musk’s inner circle worked over the weekend to shore up his layoff plans on Twitter

Musk confirmed via Twitter that he was appointed CEO three days after assuming ownership. It’s also where Musk has discussed plans to charge users $8 per monthly for a verification badge. He also announced that he would create a Content Board in order to review Twitter’s speech policies. He tried to placate volatile marketers by saying that Twitter would not be a “free for all”.

Elon Musk bought Twitter on October 27, and began taking control of the company. He also fired many key executives. (Video: Jonathan Baran/The Washington Post).

According to an employee who spoke on condition that they remain anonymous because they were not authorized to discuss the matter internally, Musk tweets have been posted to the company’s Slack boards by employees. issues. Musk tweeted about features that the paid subscription tier of his company should have. This surprised most employees in the department that manages this product.

“We are all working for the Trump White House,” the worker said, referring to the atmosphere of the Donald Trump administration, in which any tweets from the president could come announcing policies that were not discussed internally at any point in time.

Musk’s Twitter culture shock is a collision between Musk’s relaxed work environment and Musk’s closed-off environment in which leaks can be quickly punished and underperformers could suffer “angry shots.” It’s also a result of fear of job loss, which was stoked by The Post reporting that Musk told bankers prior to the takeover that he would be cutting down to 75% of the company’s workforce.

Documents detailing plans to engage Twitter’s workforce

Inside Tesla and SpaceX, two of Musk’s other companies, workers are bound by the expectation that they won’t talk about their work outside of the company — knowing that the lens is trained on their famous CEO at all times. They are judged on their productivity and ability execute within tight deadlines. Sometimes, a minor disagreement can lead to questions about their suitability for the job.

At Tesla, some of the leaks are being vigorously investigated, and an employee was fired after he posted videos on his YouTube channel showing the company’s Full Self-Driving Beta in action — although the videos did not reveal insider secrets, CNBC reported.

Some Twitter employees claim they are weaker since Musk took control, and are unsure what to do next. However, other teams have been given tight deadlines to develop new products. The Post obtained an internal email Tuesday showing that the company plans on launching a paid video feature that can be used to monetize content of adult content within one to two week, despite a risk assessment.

Twitter Elon Musk is working on a ‘high’ stakes paid video feature

Blind is a way for Twitter employees anonymously to share what they hear with other company employees. This helps reduce the risk of them getting penalized for using company tools like Slack and email. Blind was established in 2015 by a group of Silicon Valley tech companies. Each channel is accessible only by verifying their email address.

Many Twitter employees hear about the latest layoffs and executive rumors, and sympathize with the remarkable transformation in their careers.

The Post saw the Blind post of a staffer on Twitter on Wednesday. It simply stated: “This level is completely unprofessional.” On Twitter, another employee replied: “It’s no silent transaction, it is psychological warfare.”

This report was contributed by Taylor Lorenz, Gerrit de Fink, Elizabeth Duskin and Kat Zakrzywski.

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