Roku unveils its first TVs designed and built by • TechCrunch

Roku today expansionIts product line includes a variety of smart TVs that were designed and built by Roku. The RoccoSelect f RoccoThe Plus Series TVs will come in 11 sizes, including a HD and 4K version. They can be used with Roku’s expanding range of audio products like the Roku TV Wireless Soundbar as well as other Roku accessories. The voice remote control is also available.

All Roku HDTVs with new HDTVs include the Roku Voice Remote Pro. Plus models will also have the Roku Voice Remote Pro. All models will be able to support popular features like Private Listening and Find My Remote.

Image credit: Rocco

Roku partners will play TVs. Roku operating system– The company’s Smart TV operating system, which provides access to ad -supported movies, shows and live content through The Roku Channel. Live content through our Live TV channel manager and a curated collection free, in-season movies, shows and shows through its “Free featured” collection. Voice search can also be used to find and add to various broadcast channels.

Roku’s operating system was available only on TVs up to today. partnersSharp, TCL and Hisense are all examples of Google’s strategy. with Google TV.Amazon also worked with partners until last year when it was launched The first one Fire TVsWith Alexa built-in.

The company claims that the new Roku Select or Plus Series TVs are available in the US from spring 2023. Prices range from $119 to $999 for the 24-inch -75-inch model range.

The company will also create a file OLED TV reference designRoku TV partners can access the 11 reference designs available, which include those for 2K, 4K and 8K TVs.

Roku’s third quarter earnings disappointed investors. It had revenue of $761.4million, up 12% year over year, and a net loss (88 cents per share) less than the $1.28 expected. . The company expected fourth-quarter weakness — which is more common in the fourth quarter — with total revenue projected at $800 million, or 7.5% less year-over. diverseI had mentioned it at the time. Rocco stated that the decline was due to “macroeconomic headwinds”, and advertisers’ tighter spending.

The new Roku TVs could help increase device sales as consumers have the option to choose the brand of their choice. Roku will also be able to generate revenue through its own devices.

“Our goal is to continue to create a better TV experience for everyone,” said Mustafa Özgen, President of Devices at Roku. “Not only will our Roku-branded TVs complement the existing range of partner-branded Roku TV models, but they will also allow us to enable future smart TV innovations,” Ozgen added.

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