After a commotion, YouTube is rethinking how it approaches color language. In statmentTo The edgeGoogle trademark states that it is “making some adjustments”. Profanity policyIt was revealed in November following negative feedback from its creators. The rule prohibits or removes ads from videos that contain swearing within the first fifteen seconds. It also prevents the use of “focal usage” of rude words throughout the video. A video will be completely de-circulated if swearing occurs within the first seven seconds.
YouTube does apply the same standards to videos uploaded before the new policy took effect. Like Kotaku ExplainYouTube demonetized old videos from channels such as RTGame. These decisions were not appealed by producers, and YouTube will not allow users edit these videos.
Communication was also a problem. YouTube doesn’t always tell offenders what they did wrong. Creators are often only informed about the new policy after their work is removed from YouTube. Inconsistency is also a concern. Some videos are reported differently than others, and a remonetized clip may lose its income after a single day. Even the ProZD initial video may not be reported. CriticizesAfter two days, the policy, which was meant to respect the rules of the game, lost advertising revenue.
YouTube hasn’t yet revealed what it plans to do, so it’s not clear if those affected will be satisfied with the revised policy. After watching their use of YouTube, creators won’t have much recourse. Guess the words. Uncertainty is not necessarily a sign of exodus. However it is prompting some video makers to lessen their dependence on YouTube for revenue.
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