Samsung should get rid of the Galaxy S24 Plus.

Eric Zeeman/Android Authority

The Korean publication was published earlier this week. electricityAccording to a report, Samsung, the largest Android phone manufacturer, may have made a major shift in its strategy for its 2024 line. Shortly after the Note series was included into the basic, a report was published suggesting that Samsung may have made a significant shift in strategy. Galaxy S lineupThe company is now ready for the end of its long-running strategy, which consisted of three devices in a series.

While you are still here Galaxy S23 lineupIt will include three devices. This is similar to last year’s flagship portfolio. However, it could bring about a significant change in 2024. According to rumors, the series will include the flagship Samsung Galaxy S24 and the ultra-high-end Samsung Galaxy S24 Ultra, which are the highest-end of Samsung’s nonfoldable offerings.

Leakage is not uncommon Roland QuandtShe quickly dispelled all rumors and got us thinking. Is it really a bad idea to drop the Samsung Galaxy S24 Plus? We don’t think so. And there are more reasons.

Do you think Samsung should scrap the Plus model?

455 votes

Two company, three people

Samsung Galaxy S22 family blue on wood

Eric Zeeman/Android Authority

Based on insights from Gfk market intelligence firm, electricityThe report gives us a deeper insight into the shipment volumes of Samsung’s 2022 line. According to the report, 17% of all Samsung’s total shipments for its S22 series were made by the mid-range Galaxy S22 Plus. The regular Galaxy S22, and the flag-bearing Galaxy S22 Ultra, accounted for 38%, 45%, and 45%, respectively. Pens generally arrive in bulk when pen Accept your SamsungAlthough shipments and earnings were significantly higher, it doesn’t paint a very positive picture for the Galaxy S22 Plus.

Even in a good year, the Samsung Plus variant contributes less to total shipments.

But let’s move back a bit. Look at me Galaxy S21 seriesThe total shipment volumes are shown in the following table 47% declineThe Galaxy S10 lineup. Although we don’t know the exact breakdown of shipment volumes, we do know that Samsung expected most volumes would be led by an entry level device. The S21 Ultra and S21 Plus managed 8 million units, respectively. It is clear that Samsung’s flagship device at the top of the pack was never able to outsell its competitors in terms of shipment volume, given that it underestimated the demand.

It’s not difficult to understand the reasons. The Galaxy S22 PlusIt hasn’t really moved the needle beyond an upgrade to the chipset and sub-major camera improvements. A phone that was priced at $999 and is $200 below a full-fledged flagship smartphone, a drastic reduction of specs will not go down well with its target market. The significant drop in sales is also indicative of the dramatic changes in buyer demographics across all smartphone brands.

Apple iPhone 14 Plus main screen

Ryan Haines/Android Authority

Apple, Samsung’s main competitor in premium space, has similar problems. Rumours started to circulate only weeks after the new Year’s Eve installment was released. iPhone 14 PlusHe could be in serious trouble. It has been widely speculated that a max-sized phone may have the exact same internals as a regular one. iPhone 14 was a commercial failure.

The iPhone 14 Plus was designed for Asian markets but failed to make a mark due to its short spec sheet, high-end pricing, and inability to sell.

It’s important to choose the right product for the market. Apple’s gamble on the Plus clearly didn’t go down well with its intended audience. It’s not a product that people are looking for in the West. And it’s too expensive for Asian markets, who would rather have a high-performance device with larger screens.

So what’s up?

Samsung Galaxy S22 Ultra stands up against Apple iPhone 14 Pro Max

Robert Triggs/Android Authority

This segment is familiar with the multi-device strategy. It has been a topic of discussion since flagships reached $1,000. Maximizing sales by offering a wide variety of options has been considered viable as long as the prices are kept in the prime subspace and the feature set is justified.

Although both brands took slightly different approaches to the problem—Apple splurged on size, Samsung opted for a lighter feature set plus a smaller size—both suffered from the same basic issues—limited demand and wallet overlap.

It makes sense to offer a range of options in a segment of the market that is price conscious. Every $100 difference can make or ruin a product. This is especially true for countries that pay full price for smartphones. This is often seen with brands such as OnePlusRedmi, which tends to flood every price point of the market. As you move up in the value chain, however, this strategy becomes less effective.

The $200 price difference in the affordable segment is significant. However, someone who is already looking to buy premium phones will not mind paying more.

A buyer who has already spent a thousand dollars on a phone is not likely to pay twice as much for a top-of the-line model. main category. Customers have a completely different mindset. They don’t want to settle in second place.

For most buyers who are interested to choose the Plus model from Samsung’s lineup, Galaxy S22 UltraIt is a worthwhile investment due to the superior feature set and the low price. In Apple’s ecosystem, a $100 jump over the iPhone 14 Plus gets you a faster processor, a better screen, and an extra camera — a deal only the biggest screen but budget conscious would pass up. Evidently, the sales reports show that there are not many of them.

size matters; Specs do too

Top Samsung Galaxy S22 Ultra and Apple iPhone 14 Pro Max cameras

Robert Triggs/Android Authority

This is a good design decision to sell quality devices to buyers, but it also runs the risk that you end up selling your own product. The sluggish sales of the Samsung Galaxy S22 Plus is a perfect example.

Buyers who want a great flagship but want something smaller and more comfortable are another factor to consider. The Galaxy S22 Plus, or the iPhone 14 Plus, isn’t the best choice for such customers. Both phones are not as good as flagships in terms of their displays and price.

There are two products: the Galaxy S22 Plus and the iPhone 14 Plus. They are not full flagships, and they lack size advantages or a competitive price.

It’s not speculation, either. Consumer trends and shipping numbers support this hypothesis. The near-perfect balance of specs and pricing is what keeps the entry-level iPhone and Samsung Galaxy S22 popular. Despite the soaring prices of the iPhone 14 Pro and Samsung Galaxy S22 Ultra, numbers continue to rise despite economic headwinds and nose-to-nose pricing.

This apparent bifurcation in customer mindsets has been around for a while and we are seeing it impact portfolio planning for other brands. We reached the top when Google’s upcoming Pixel smartphonesThere is also clear market segmentation. It is clear that Google is also targeting a trio devices. But unlike Apple and Samsung, the goal is to have the exact same flagship in two sizes and a slightly smaller budget variant that is similar to the premium. Pixel 7Instead of forcing fragmentation.

Contrary to Apple and Samsung’s sub-flagship smartphones, which can split customers into those with a limited budget and those who can spend more, the Google Pixel offers the option of a smaller phone or a larger one. Google’s strategy will be difficult for its customers.

A smaller wallet is more valuable

Samsung Galaxy S22 Plus family colors on wood

Eric Zeeman/Android Authority

We journalists usually evaluate a product’s worth based on its hardware features and, more importantly the experience it delivers at a given price point. In our Samsung Galaxy S22 Plus review, we found it to be a rather interesting product, with the caveat that it might be worth splurging on a premium flagship instead — if you can wing it. It seems that most buyers ordered the product regardless of shipping error.

A lighter portfolio will make it easier for customers to choose the right option, and Samsung’s profits will rise. This is a win-win situation.

It remains to be seen if Samsung will follow through on the rumors. However, the public has made it clear that it is important to balance price, spec sheet and size options. Although it may seem obvious, a smaller portfolio could help Samsung generate more sales and revenue by removing the complexity of choosing from the customer.

A lower-priced entry-level model will work for those on a budget. However, those who are looking for the best will find a choice that will boost Samsung’s margins. Both the brand and the customer win.

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