AI-powered system reduces queues, improves detection of prohibited items, and enhances the overall visitor experience at arena entrances.
Barclays Center has announced it has chosen SeeTrue, a global leader in AI-powered security screening, to deploy its advanced artificial intelligence software for detecting prohibited items at visitor checkpoints. This landmark initiative enhances both guest safety and the fan experience, marking a significant milestone in the evolution of venue security.
Arenas face the challenge of screening tens of thousands of attendees within a limited timeframe while monitoring for a broad range of prohibited items and contraband. SeeTrue’s AI-powered solution has been tailored to meet the demands of large-scale arena environments, combining speed, accuracy and consistency to ensure guests enjoy a seamless arrival. The technology enables faster throughput, reducing queues at entry points, while delivering comprehensive detection across a wide spectrum of potential threats. As a result, visitors experience smoother, less intrusive entry, spending more time enjoying the event and less time waiting outside.
“Barclays Center is proud to lead the way in redefining venue security,” said Keia Cole, Chief Digital Officer, Brooklyn Sports & Entertainment (BSE). “By working with SeeTrue, we’re making our entry process faster, safer, and more comfortable, ensuring guests spend less time waiting outside and more time enjoying the experience inside.”
“Security screening is no longer just about airports,” said Assaf Frenkel, Co-Founder and CEO of SeeTrue. “Our AI technology is now proving its value in urban environments such as arenas, correctional facilities, courthouses, and other high-security venues. Barclays is a leader in this space, working with their experts helped us fine tune our technology to enhance both safety and the fan experience.”
Since opening in 2012, Barclays Center has established itself as a leading sports and entertainment venue, welcoming millions of visitors annually. Committed to innovation and delivering a fan-first experience, the arena continues to raise the bar for guest safety and hospitality.
SeeTrue is recognised globally as a trusted provider of AI-based security screening solutions, valued for its precision, scalability and consistency. Its technology is deployed in aviation, customs and urban security settings, helping organisations maintain safety while optimising operational efficiency.
SeeTrue will be showcasing its solutions at the Global Security Exchange (GSX) in New Orleans from 29 September to 1 October 2025 (Booth 3206), and at the International Security Expo (ISE) in London from 30 September to 1 October 2025 (Stand E52).
