Meta layoffs 11,000 workers in the face of TikTok


Meta, Facebook’s parent, will cut more than 11,000 jobs (13 percent) in an effort to reduce costs and transform the company into a more competitive digital advertisement market.

Meta CEO Mark Zuckerberg stated in a statement Wednesday that the social media giant will also reduce discretionary spending and extend a March hiring freeze in an effort to be “smaller, more efficient.”

He described the layoffs as “some of our most difficult changes in the history of Meta” adding that all employees will soon be emailed to let them know what the layoff means.

Zuckerberg said that the company will focus on its priorities, such as advertising activity, and raise content from viral creators at a cost to friends and family. This is the same strategy that made TikTok’s short video app TikTok popular.

He said that the job losses affected the entire company, even though it was the hiring teams that were most affected.

“We are restructuring teams to increase our efficiency,” Zuckerberg said. “But these actions by themselves aren’t going to keep out expenses in line with revenue growth. Therefore, I’ve also made the hard decision to let go of people.”

Silicon Valley is experiencing a turbulent period with tech giants, long known for being recession-resistant bastions of economic strengthhouse, shedding large numbers of workers in recent weeks. Companies have been growing rapidly over the years and hiring at a rapid pace. According to regulatory filings, Facebook alone increased its workforce by 28 percent to 87.314, in the twelve-months ending in September.

Twitter saw the largest downsizing last week. Elon Musk, the new owner, cut nearly half of its 7,500-member workforce. However, some workers were asked to return over the weekend.

Media reports claimed that Salesforce, which sells business-software, had made hundreds of layoffs on Tuesday. App for horse riding Liftfinancial services platform ribbonZillow, a digital real estate marketplace, also reduced staff. According to company data.

Meta is expected to join the growing list of layoffs in the tech industry

Zuckerberg stated that every worker laid off will receive 16 week’s of base pay and two additional weeks for each year worked. The company will also cover six months of health care costs.

He stated that the company had blocked access to all Meta systems for workers who were displaced, but that email would remain “active all day until everyone can say good-bye.”

The layoffs at Meta — which changed its name from Facebook just over a year ago — come as the company takes a major adventure on building the metaverse. In recent years, part of the employment boom has been focused on creating immersive digital realms accessible through virtual reality. Zuckerberg believes that virtual reality will be the next great computing platform after cell phone and replace some personal connections.

The company is investing heavily to develop virtual reality headsets and other technologies in an effort to control the market. Meta said that it expects operating losses for Reality Labs in 2023, which is the division that develops its hardware offerings.

The company was acquired by the government last month a statementThe company claims the headset, which costs $1,500, will allow workers to collaborate with their colleagues and manage their jobs.

This vision has not been realized yet, partly because the company is still working on core technology and a wide range of applications that would appeal to the mainstream. The Meta will likely be challenged by Apple as the company is the market leader in VR headsets.

Meta manages social media platforms Facebook and Instagram as well as the messaging app WhatsApp. The economic downturn has made it difficult for Facebook’s main app to continue its traditional business model that relies on ads. As the market is destabilized by inflation and Russia’s invasion, digital advertisers are reducing their spending.

More shoppers and retailers flocked to ecommerce at the outbreak of the coronavirus pandemic. This drove up Meta’s revenues. Zuckerberg predicted that this shift would continue even after vaccines were made available and social restrictions were lifted. He denied that.

“Not only has online commerce returned to previous trends, but the overall economic downturn, increased competition, and loss of advertising signal caused our revenue to be much lower than I had anticipated,” he said. “I was wrong and I accept responsibility.”

Meta is rising up against the competition for marketing dollars, and users from new competitors like TikTok (the short-form video platform that is gaining popularity among the younger generation), Meta is becoming more assertive. This year, the company mentionedFacebook has lost daily users, for the first time since its 18-year-old history. However user growth recovered later. Last month, dead mentionedThe third quarter saw a decline in revenue.

Meta has estimatedApple has imposed privacy restrictions on Facebook, requiring them to ask users if they would like to collect data about their online activity. This will result in the company losing $10 billion annually in targeted advertising campaigns. Facebook claimed that the privacy rules would harm small businesses that require accurate information about users in order to find customers.

Meta executives were faced with these challenges and warned employees that they were entering a new era where there are higher expectations for performance and the company is focusing on its most important goals.

According to a recording of the Zoom call that the Washington Post heard, Zuckerberg addressed the laid off employees on Wednesday. He largely repeated how sorry he was that he had to make the difficult decision to issue layoffs and do away with the market pressures facing the company.

“It was one my most difficult calls in my 18 years of leading the company,” he stated. “No matter what team you may have worked on, each of you has played a part in contributing to the products that billions of people use to communicate every day.”

Zuckerberg also stated that the company sought to reduce other costs before resorting at all costs to layoffs.

He stated, “This will lead to a significant cultural shift in the way we operate.”

Shortly after, he made another call to address the remaining Meta employees. The recording was also listened and analyzed by The Post.

He also reiterated many of the same points to them, saying that he didn’t inform managers about the layoffs in advance because he was concerned about the leaks. He also stated that certain teams were more affected than others, including Meta’s hiring team, and that their business teams would undergo a restructuring.

There was no other participant on the call. Chat was disrupted and Zuckerberg did NOT respond to questions. He informed the rest the staff that there would a company “City Council”, on Friday, to answer questions. There will also be another question-and–answer session next week with company leaders.

Recently a callZuckerberg shared with investors his decision to imitate the strategy that made TikTok so successful: posting entertaining content to strangers through posts from friends and family. Reels, the company’s short video product, is heavily promoted on Instagram and Facebook, as well as in commercial messages.

Facebook stated during the same call that it would significantly slow down its hiring process and maintain staffing levels next year at the same level as now.

Facebook employees fear cuts after explicit warnings from Zuckerberg’s leaders

Meta announced that it would no longer make new job offers, source candidates, or approve internal transfers more than a month before the company reevaluates how best to prioritize its staffing resource. According to a memo posted to the company’s internal message boards and seen by the publication, Meta also stated that it would stop making new job applicants, sourcing candidates, or making new offers to job seekers. Zuckerberg stated Wednesday that the company would extend the hiring freeze until the first quarter 2023 “with some exceptions.”

Laurie Guler, the company’s director for human resources, advised managers this summer to use the “rigorous” performance management practices Meta used before the pandemic. This included providing critical feedback to employees who were struggling.

Maher Saba is the Head of Engineering at META. instructionsEngineer managers use an internal memo to identify and terminate the lowest performing employees.

“If the live report is fast or underperforming, they are not who we need; as a manager, you cannot allow anyone to be neutral or negative about Meta,” Saba wrote.

These messages from company executives created anxiety and resentment among Facebook employees. Some employees fear that their jobs will be lost and their annual bonuses cut. The Post reports that some employees are concerned that the already competitive environment of the company will become more challenging as employees compete for less desirable positions.

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