Lora DiCarlo, the sex startup Lora DiCarlo that was blacklisted by the Consumer Electronics Show in 2019, appears to have been shut down. The company’s website has been taken down and orders seem to have been canceled for months.
TechCrunch reached the founder to confirm, but it certainly seemed like the end for a promising high tech sex business for a while.
Lora DiCarlo, a woman-led tech-forward company in the field of sexual health, was founded in 2017. It won the innovation award at CES 2019 because, according to our writer, it “uses biomimicry as well as robotics to help women achieve mixed orgasm by stimulating the G-spot, clitoris, and thereby reducing the need for hands.”
The Consumer Technology Association runs CES. Withdrawing the award and banning the companyFrom the exhibition. They explained that neither the company nor the hardware “fit into this product category.”
As expected, there was a backlash and accusations of sexism, prudence and poor judgement. Laura DiCarlo won the support of everyone and the publicity was huge. She later told TechCrunch at Disrupt: “I think that they did us an enormous favor.” The company raised $2million at that time, and approximately $9 million in five years of operation.
Despite the show’s huge comeback in 2020 (and the requested) TC+ featureof course), the company appears to have floundered during the pandemic — perhaps falling victim to the same chip shortages and manufacturing problems that established device makers have faced.
as such Her history in Women’s HealthLora DiCarlo seems to have lost her business over the past few months. Stocks at retail partners disappear, orders don’t run out and employees leave. The site crashed earlier this year and remains down. It appears that the company is serious, even though there hasn’t been any official announcement.
It’s too bad. But, it’s not easy to be a hardware startup success without a pandemic or the stigma of sex toys. If DiCarlo responds, we’ll update the article.
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