Mercedes will reportedly drop the EQ brand in preparation for an all-electric future

Mercedes may insist on it. EQ brandIt seems arbitrary for electric cars – the naming scheme might not last much longer. SourcesHe speaks to the German Daily HandelsblattMercedes claims that it will drop the EQ label as late as 2024 when it launches its next generation of compact cars. Simply put, the label won’t be of much benefit to the company as more of its electric cars are available.

Mercedes used the EQ name for production cars in the 2019 model year. EQC SUV. The trademark has been used by the firm to electrified versions of traditional designs as well as the company’s own designs. EQBThere are also unique models like EQS SUV.Concept cars look like Long Range EQXXSimilar stick to the label.

In statmentTo ReutersMercedes spokesperson said that the plans were too secretive to be revealed. However, the representative stated that Mercedes will “adapt” to the brand’s EQ during its transition to the new model. The lineup of all electric vehicles by 2030. According to the spokesperson, definition still plays an important role in the company’s current electric vehicle strategy.

The rethink shouldn’t be surprising if the report is accurate. Auto manufacturers have used names to highlight electric power plant, such as Chevy BoltAnd Ford Mustang Mach-EAs electric cars become more popular, they will be able to rely on their traditional names. Next Chevy electric blazerThis is just one example. Electric vehicles will eventually become the default and companies won’t have the ability to use the existence of an electric engine as a selling point.

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