Over the past decade, the rise of social media has become an integral part of our everyday lives. Hours upon hours of our time has been spent scrolling through the latest news and updates from our favourite celebrities on platforms such as Instagram, Facebook, and most recently, TikTok. Not only is social media a great way to keep up with the latest celebrity gossip, but it is also bursting with fashion and beauty inspiration from some of the world’s most prominent. From likes to follower counts, to post engagement rates — the rate at which people are interacting with posts…
Author: Natasha Bloom
The customer experience is essential for improving conversion rates in the e-commerce market. It’s important to make the buying and checkout process as simple as possible, creating fewer barriers to a complete sale. While online sales have become the new normal for quick and efficient shopping, there’s still room for improvement and growth. Here, we explore the expectations of customers for an easier and more enjoyable checkout experience, and the innovative solutions that are shaping the online marketplace. Frictionless transactions It’s never been easier to buy online. Gone are the days where consumers would have to trudge through countless forms,…
According to 2019 figures from the UK Government, there are now just over a million women (1,019,400) in the STEM (science, technology, engineering, and mathematics) workforce. This translates to an increase of more than 350,000 women (24%) entering these areas of work. While this may be encouraging to hear, there is still a long way to go for gender equality in these male-dominated industries. 2020’s target was hit. 2030’s target of 1.5 million women in STEM occupations would see 30% of this workforce filled by women. According to the Harvard University Institute of Politics, 30% is the ‘critical mass’ level…
Summer is well underway. The weather is improving, nights are lighter, and the Euros have kickstarted garden party after garden party. Following this last year in lockdown, many of us have become accustomed to creating our own drinks to make up for a lack of carefully crafted cocktails in our favourite bars with fancy mixers and additions. All that practice is going to pay off when we host BBQs this summer! But not all of the drinks we’ve learnt to shake up will be suitable for your vegan party guests. Some mixers and tonics are unsuitable for a vegan diet,…
St. Albans is one of the most popular places in the UK to buy and rent a home. Within a few miles of the city, there is a great blend of city comfort and gorgeous countryside. It has a rich historical culture and is one of the first towns to convert to Christianity. The Roman bricks from the ruins of Verulamium were used to construct the cathedral in St. Albans. St. Albans is a popular property investment destination because of its historical charms and urban advantages, and estate agents in St Albans can assist you in finding the ideal home…
You may be exhausted by your toddler and find ways to relax. However, it won’t be long until your five-month-old infant turns into a 15-year-old teenager, and then you’ll want to spend time with him, but he’ll be too occupied with his friends making plans for the weekend and may not have time for you. Do your best to take advantage of this precious time as it will never come around again. Spending quality time with your kids is essential because it helps you build stronger bonds, create memories, and makes your children feel wanted and loved. We have compiled…
Between juggling home-schooling, home working, or coping with pregnancy, there has been little opportunity for mums to take care of their own mental health. So far, the pandemic has been an uphill battle for parents everywhere, and mums need mental health support now more than ever. What has the pandemic meant for mums’ mental health? The pandemic hasn’t been easy for anyone, but studies show that new mums have been hit particularly hard. Before the public health crisis, around 20 per cent of women encountered mental health difficulties during their pregnancy or just after having their baby. One report carried…
In today’s economy, it is becoming increasingly difficult to save money at the checkout line. This is why the most popular saving money tips are to shop online and use discount codes. Many people will be quick to tell you that you can’t save money when you shop online, but the reality of this is that you can save a significant amount of money on any item that you purchase. There are many different types of discounts and shop offers available online, so finding them is not that hard. If you have already visited a store in person, then you…
There is no doubt that the coronavirus pandemic has changed the landscape of the retail sector. Social distancing regulations and civil anxiety surrounding the virus mean that physical stores do not offer the same browsing experience as we would usually expect. Meanwhile, a growing reliance on online shopping has been boosted by instructions to remain at home as much as possible. The impact of COVID-19 and our new shopping behaviours have a profound effect on retailers. Changed buying experiences, falling and rising sales, and new consumer demands have defined an adverse year in retail. Here, we look at how customers…
Category pages are the spine of any e-commerce site. In fact, they’re one of the most important pages on the entire website. They give customers a reason to revisit your site and increase sales conversions by organizing your products into easy-to-find groups. However, designing a category page also has many challenges that must be overcome to create an effective design. Your categories need to be easy to find on your site while still looking attractive and professional. Furthermore, they should allow customers to easily browse through groups of related products without making it seem too chaotic. Here are four tips…