ValPal Pro is now on the Federation of Independent Agents’ list of approved suppliers. This means that FIA members can use its AI-powered lead generation and nurturing platform at a discount. This is a good time for agencies to adopt new technology.
The approval is part of a bigger trend in the industry, as independent agents rethink how AI will affect their long-term competitiveness. With tighter margins and higher client expectations, people are starting to think that 2026 is the year AI goes from being “nice to have” to being a must-have for businesses.
ValPal Pro is designed to help agents capture, qualify and convert valuation leads more effectively, using an AI virtual assistant to instantly engage with homeowners who complete an online valuation. Through automated AI phone calls, text messages and emails, the system makes immediate contact with new leads, gathers key information, pre-qualifies motivation and timescales, and can provisionally book valuation appointments directly into an agent’s diary.
Where leads are not immediately ready to instruct, ValPal Pro places them into a structured 12-month AI-led nurture programme, maintaining regular, personalised contact to maximise long-term conversion rather than allowing opportunities to go cold. This approach not only improves instruction rates but also helps agents uncover additional revenue opportunities such as mortgage and conveyancing referrals earlier in the process.
Lead generation solution
Graham Lock, founder and CEO of the Federation of Independent Agents, said: “Our partnership with ValPal Pro is a reflection of our ongoing commitment to adopting useable AI technology in everyday estate agency.
“Our members will enjoy a unique discount as part of the commercial terms, further enhancing our membership value. We look forward to a strong year for all of our members as we continue to roll out new product and service solutions.”
Craig Vile, director of The ValPal Network, said: “We’re delighted to have partnered with the FIA and to have been chosen as an approved supplier. This enables us to offer FIA members a preferential ValPal Pro package by special arrangement.
“ValPal Pro is a comprehensive lead generation solution that uses AI to nurture and warm up enquiries.
“Over time, the use of AI technology will inevitably become universal in modern agency practice.
“The intrinsic value is that it gives precious time back to agency teams across the country, time to focus on what they do best – deliver the highest possible level of service to clients.”
The Federation of Independent Agents represents independent estate and letting agents across the UK, providing guidance, compliance support and access to vetted suppliers aligned with the evolving needs of modern agencies.
