YouTube signs deal to purchase NFL Sunday Ticket

RedZone, a popular feature that allowed fans to see Sunday games when teams are in scoring range, will no more be available on DirecTV. However, the NFL will continue to produce its own version, according to two people familiar. They spoke on condition of anonymity as they are not permitted to speak publicly. This feature will be available to subscribers through their YouTube Sunday Ticket subscription or cable providers like Comcast.

What we consider before using anonymous source information. Do you know where the information comes from? What is their motivation for telling us this? Does it have a track record of reliability? Can we confirm the information The Times still uses anonymous sources as a last resort even though it has answered all these questions. The identity of the source is known by at least one editor and the reporter.

The league has been exploring selling a stake at NFL Network, its media arm, in recent months as part of its Sunday Tickets package. According to two people familiar with it, those talks didn’t result in an agreement and the NFL would continue these talks.

Robert Kraft, owner and chairman of the league’s media committee, stated that the NFL uses emerging technology for decades to reach its fans. He also said that the NFL has used satellite and cable television for decades. He said that YouTube will provide NFL fans seamless access both to game stats, and fantasy football scores.

“Now is the time to move to a new platform to reach younger fans and YouTube makes more sense,” Mr. Kraft said.

The Sunday Ticket bundle may prove to be a boon for YouTube, which has been eager to expand its subscriptions because its main business — advertising — has gone down. YouTube TV, which is the most popular pay TV service on the Internet, can attract more sports fans by offering football games. The company claimed that it did in July. Five million subscribersHulu + Live TV is beaten by Hulu.

YouTube earns the majority of its revenue by advertising on videos uploaded to it by users. Alphabet, Google’s parent company, reported that advertisers had cut back on spending due to stubborn inflation and a slowing economic recovery. YouTube’s ad sales have declined nearly 2% over the past quarter.

The disappointing results added urgency to a decades-old plan to expand YouTube through other means. The company claimed that it had done this in November 80 million paying subscribersfor its ad free premium music and services, an increase of 50 million from a year earlier. YouTube TV reported this year that it has more than five millions paid and beta users.

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