CES 2023 – The biggest auto news from BMW (Merced-Benz), Sony and many more

CESIt is known that b Huge TVsLight laptops and new phones One of the largest and most important auto showrooms in the United States. Las Vegas hosts an electronics extravaganza each January that features some of the most innovative automotive technology.

Hundreds of exhibitors from the automotive sector will be exhibiting their latest products at CES 2023. BMW unveiled the futuristic i Vision Dee electric car, while Sony and Honda presented their EV prototype Afeela that is integrated with Epic Games’ Unreal Engine technology to provide a new level in entertainment, connectivity, and safety.

Below is a closer look at all the automotive tech that was revealed at CES 2023. More information is available here The most important events we witnessed this weekThe The most unusual technology, too.

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Hearing Dolby Atmos sound in a car blows me away


Mercedes-Benz is one of the first car companies in the world to acquire immersive Dolby Atmos surround sound technology

Dolby Atmos is an immersive surround sound technology that you will only really find in a theater or in a few very expensive consumer speakers, amplifiers, and headphones. Unlike your typical left and right audio experience, Dolby Almost brings you sounds from every imaginable direction, and this immersive sound experience is coming to Mercedes Benz Maybach. Check out our experience with Dolby Atmos at CES 2023 in the video above.

Silver Mercedes Benz

Dolby Atmos is currently only available on a select few luxury vehicles.

Color changing BMW

BMW has revealed the i Vision Dee, a futuristic mid-size electric sedan with a digital assistant, color-changing technology and an augmented reality windshield. The exterior of the car is equipped with 240 individually controlled pieces of E Ink; You can use a solid color if you want, but each panel can be customized separately, so you can go wild with your patchwork designs. But the most exciting new feature has to be the all-digital windshield and mixed reality. You will be able to limit the amount of “digital content” you see in front of you while driving, such as driving information, communications, augmented reality projections, and virtual worlds.

View your Mixed Reality header in action

Crank the mixed reality slider to the limit and the windshield is filled with information or even entire virtual worlds.


Sony and Honda’s electric sedan has Unreal Engine-designed interfaces

Sony and Honda unveil the Afeelaa midsize electric sedan, at CES on Wednesday. The alliance between the two companies works like thisHonda provides the automotive engineering and aftermarket part, while Sony covers the technical side of things, including electronics, sensors, and entertainment. The front of the EV has a built-in display that can be used to display information to other drivers and pedestrians, while the entire body comes equipped with dozens of cameras and sensors to detect objects and provide an autonomous driving experience. Inside, the vehicle interface is powered by Qualcomm technology and Epic Games’ Unreal Engine to enhance the driving experience and provide a high-quality infotainment system.

Announcing the Afeela Sony car at CES 2023

The two companies plan to have pre-orders for electric vehicles up and running in 2025.

James Martin/CNET

Amazon Ring now wants to live in your car

Amazon’s Ring creates security cameras for your home and business, both to provide security and to allow you to monitor package deliveries and other activity, and now you want to do the same for your car. Ring Car Camera It is a dual-facing dash-mounted camera that can record inside and outside your car while you are driving or parked. While the camera stores the footage locally, it can connect to your Wi-Fi when it’s parked nearby to upload the footage. You also get LTE support to always stay connected, allowing you to watch live feeds in case someone else owns your car; You will need to pay for a Ring Protect Go subscription for this. Could you Pre-order the Ring Car Cam for $200 right nowor wait to buy it when it’s released in February for $250.

The Ring Car Cam, a dual-sided camera with Wi-Fi connectivity, sits above the dashboard of a car that skips a bokeh background.

You can talk remotely with anyone in the car thanks to the camera’s built-in speaker and microphone.


Electric pickup truck following you around?

Ram unveiled the Ram 1500 Revolution BEV, the first-ever all-electric pickup truck, at CES 2023. The electric truck is equipped with suicide rear-swinging doors, three rows of seats, an AR display, an AI personal assistant and “themes” for the vehicle’s interior. For example, you can enable Party mode or Relax mode—each alters the seat positions, orientation, lighting, sound system, and even the opacity of the skylight. But the most interesting thing about the electric van is its “shadow mode” feature, which allows the van to follow the driver around, like a dog, when they’re on foot.

Ram 1500 Revolution BEV Concept

Arrival in 2024.


Nvidia will bring its gaming platform to select cars

GeForce Now, Nvidia’s popular cloud gaming service that lets you play games like Fortnite and Apex Legends on your phone, tablet, and TV will soon be coming to your car. During its presentation at CES 2023, nvidia announced a partnership with Hyundai Motor Group, Polestar, and BYD to integrate the gaming platform into several internet-connected vehicles. Any passenger in the vehicle can load GeForce Now into a built-in display and play games like Rocket League with a gamepad attached.

Nvidia GeForce is now in the car

More than a thousand games will be available.


Google has launched the new Android Auto update

On Thursday, Google announced its launch Latest Android Auto software. The redesign prioritizes navigation, connectivity, and music — for starters, maps are now closer to the driver’s seat, making them easier to view, and there’s even a new quick launch that lets you get to the apps you need most, faster. The new split-screen layout adapts to your screen size and orientation, and Google Assistant offers smart suggestions like sharing access time, replies to messages, and music or audio broadcast reminders. If you have one of the latest Pixel or Samsung phones, you will soon be able to place WhatsApp calls via Android Auto.


Android Auto will adapt better to a variety of screen sizes and aspect ratios.

The Google

Oh yeah, a four-seater flying car has just been announced

Flying cars haven’t quite taken off yet, but it looks like we’re one step closer. American company Aska announced the world’s first four-seater flying car at CES this year. The Aska A5 is an all-electric vehicle, about the size of a small SUV, that can travel up to 250 miles on the road by air on a single charge. It is also equipped with a small gas engine that can give you an extra 50 miles. And you can expect it to be hitting the roads (and the skies) soon. According to CEO Jay Kaplinsky, the A5 could be approved by the Federal Aviation Administration this month, and the company plans to launch a ride-sharing service with a fleet of its flying vehicles in 2026. The A5 comes with a hefty $789,000 price tag, and you can pay a $5,000 deposit to get your hands on it. Pre-order list Immediately.

An image of the ASKA flying car on display at CES.

Why fight traffic on the street when you can fly over it?

Bree Fowler/CNET

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