Instagram’s redesign of its home screen eliminates the shopping tab

Did you get upset by that? Instagram shopping maniaDid you put the “new post” button in a corner? You’re not alone. Instagram has it all. openA home screen update will be available in February. It will open the Shop tab and move Create back to the bottom of the navigation bar. This in turn shifts the tab on the rollers to one side.

Adam Mosseri of The Social Network addedThe shopping will still be present in a video’s feed, reels, stories, and ads. This tab will not be available. This section provides targeted recommendations to encourage shopping beyond what is available in the normal nutritional offerings.

In September, Instagram began testing the new design. In a video declaringMosseri stated that the update was an attempt to simplify the service and put emphasis on connecting people to the things they love. Insta refers to it as a social network.

But, the change could also be part a major shift in strategy. Like The edge NotesAnd The information claimedIn September, an internal memo indicated that Instagram would discontinue many of its shopping features. Instead, the site will concentrate on commerce efforts that are “directly connected” to ad revenues. Meta doesn’t seem like the shopping boost has helped. This should boost Meta’s bottom line. axes to metaverse.

There is also the problem of competition. TikTok is inspiration Many Instagram features, still has a prominent “New Share” button. This placement is not guaranteed success, but the platform has continued its growth despite Instagram. It had approximately 1.64 billion monthly users as of October. numbers. Rethinking Instagram may encourage more posts, as well as give potential customers a more familiar experience.

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