The feature is currently being evaluated with a small group in the US. Soon, you will be able to tune in to YouTube TV channels for free. YouTube would be in direct competition with Plex and Roku.
Original article. Wall Street Journal(Opens in a new window)YouTube confirmed that the channels were grouped together to create a central hub, giving viewers the option of choosing what to watch. There are multiple content partners involved.
According to YouTube, the idea is to “gauge viewers interest.” It could be released to more people later this year, if the new addition is well received by those who are currently testing it.
According to the Wall Street Journal, YouTube will also suffer a cut of around 45 percent of ad revenue. This is exactly what YouTube will get from advertising on YouTube videos, which content creators also make.
YouTube stated, “YouTube can be found everywhere viewers want. We’re constantly looking for new ways to provide viewers a central destination where they can easily find, watch and share the most important content.” gizmodo(Opens in a new window).
This is separate from YouTube TV, which charges a monthly subscription fee for a number of TV channels that are broadcast on the internet. YouTube also allows you to buy movies and TV shows on a permanent basis.
Analysis: Television is always changing
YouTube has been testing TV shows for quite some time. YouTube allows you to access anything purchased via Google TV. YouTube also offers many ad supported programs. In March last year(Opens in a new window).
This is also in response other streaming platforms doing the same thing. We’ve already discussed Plex and Roku which offer free TV channels, but with ads. Netflix is now available on Plex. Cheapest category with adsDisney Plus Do the same in March.
Add to that all the traditional TV viewing options that are still available, and viewers have many options when it comes down to what they can see (and how) – live TV or set TV.
YouTube wants to get as many eyes on its platform as possible. This is another step in that goal. See also YouTube ShortsThis is another innovation that was recently introduced to increase YouTube’s popularity.
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