Best Wine Club for 2023

Wine tasting is a fun way to learn about wine and expand your knowledge. Most people don’t have the money or time to do all that on a regular basis. Wine clubs offer more than just easy access to the best wine in the country. They also provide a variety that is not possible to find from every single vineyard. Wine clubs can help you find wines from smaller, more remote wineries, often at lower prices.

Wine subscriptions that are the best have access to limited-batch wines and private-label wines. winesYou can also find boutique and international wines. Many will personalize your wine selections based on what you like. This can help you avoid the roller coaster ride of novice wine buying: the excitement of selecting a beautiful label, followed by disappointment at a disappointing glass.

The best wine clubs and services go far beyond simply asking if you prefer red wine, white wine, rosé or sparkling. They can use sophisticated algorithms and rating system to learn what wine you love and plumb your palate over time. However, your preferences and budget will determine which wine subscription is best for you. 

It can feel like a lot of work to evaluate all the wine club subscription options. It can feel like you’re in the Wild West. wine countryWithout a guide. We surveyed the landscape to find the best wine clubs and delivery options. These range from wine subscription boxes that offer monthly surprise bottles to services that are tailored to your vino standards. 

These online wine services offer great selection, great customer support, and helpful tasting notes from trained sommeliers. They also provide tremendous value for anyone. wine loverDelivering amazing bottles straight to your wine rack fridgecellar (or couch — no judgment here). 

Here you will find important information about the most popular wine clubs, to help you choose the best wine subscription service in 2023. 

Winc, formerly known as Club W. Winc asks customers to complete a short quiz. After that, they present dozens of wine options and four recommended wines that will match your palate. You can choose which wines you want to add to your subscription if you know your wine preferences. The site also offers filters that allow you to search for sweet wine, sparkling wine, and international wines like French wine or vegan wines (yes, it’s possible).

You don’t have four wines to choose from, but it is the easiest way for you to get the minimum shipping free. Your top picks will be shipped to the address you provide if you do not curate your boxes or forget to skip the month. Winc also offers wines from its own wineries and bottles from independent wineries. 

Winc offers great value for wine at $13 per bottle or more and has a user-friendly website. You can also get a credit towards your next purchase of any wine that you don’t like as a wine club member. You can also rate the wines (between 1 and 5 stars), which will improve your recommendations and help others make better decisions.

If you are out of town, you can skip the next delivery. However, you cannot pause your subscription if it is longer than a week. For those who are not introverts, cancelling via chat or phone is possible. This is the fastest method.

Winc’s wine selection can be a great way to build brand loyalty for novices and experts alike. However, some wine club members might grow tired of it stock after a few months. We believe there is something for everyone with this popular wine subscription.

First Leaf

I tried this wine group and had to say that the hit rate for solid wines was very high for my moderately experienced palate. Firstleaf wine club is a good option for those who have finished the Gallos or Cupcakes and are looking to add more complex, nuanced, and higher-priced premium wines into their lives. Its palate quiz, which asks for preference (pinot Noir vs.shiraz for instance), is one of its most complex. 

This intelligent wine subscription service will get to know you through asking you questions about the qualities and tasting notes you prefer in your perfect bottle of wine. It is not like similar quizzes, which assume that everyone knows what it means. This wine club is for wine lovers who have the basics down and are ready to move into expert wine tasting territory.

Firstleaf provides six customized bottles of wine each month for $90. You can set the delivery frequency however desired (most customers choose an every other months schedule). You can also swap out your selections through your account. If you don’t like the replacement you will need to contact customer support. Your online wine club account can be used to cancel your subscription, put your account on hold, activate it, or reactivate it.

Cellars Wine Club ($49 per month) actually offers four wine clubs that you can switch among, depending on your preferences. Each month, a team of wine experts sommeliers selects the wines and tastes them. These sommelier experts draw from the same wine pool, but each sub-club caters to specific tastes and categories. 

These sub-clubs usually ship two wine boxes per month. Clubs are organized by themes such as sparkling wines, 90+ points wines, or sweet wine clubs. Cellars is a wine service that allows wine drinkers to experience a wide range of wines, unlike other services that are primarily focused on the palate. Cellars allows wine lovers to go beyond what is expected and allows them to enjoy wine from every shipment.

You can switch between clubs online via your account. However, if you wish to cancel your subscription, contact customer service.


Vinebox has ceased to offer a subscription service, but it is still a great way of sampling high-end wines around the world through its many tasting boxes. 

The cool and very giftable twist top vials fall somewhere between a tasting and standard glass pour. You can taste these wines and possibly even have enough for a meal or to unwind at night. 

Themed tasting packages start at $78 for six 100ml wine vials and go up from here.

The Panel recognizes that wine is a way for some people to live. A group of winemakers, sommeliers, and other wine experts blindly tastes a month’s wine. wine selection. The winning vinos will be sent to you in three- or six bottles. The custom blind tasting packages allow you to taste wines from different regions. They include everything from California wine picks to premium Italian reds.

There are three levels to club membership. The $99 per month tier gives you access to The Panel’s lounge in Sonoma and invites to special events. Premium membership ($299/month), includes perks like cellar consultations. As subscriptions fluctuate, any membership level can reach capacity. We can’t guarantee that you will be chosen immediately or at all.


Francophiles can now enjoy this wine club from the comforts of their own home. It aims to recreate the experience of a wine sommelier in a French restaurant, wine bar or restaurant. First, all wines are French, but the team that selects them also works in French wine regions, so they are familiar with the subtleties of each product. SomMailer also includes detailed descriptions and thoughtful food pairings to further enhance the sommelier experience. 

You can sign up for SomMailer by choosing three bottles ($110) or six bottles ($209) that will be delivered quarterly. Next, choose all red wine, all wine, or a combination of both. Subscriptions to SomMailer are refundable at any time. But if you only want to send a gift box of three to six French wines to friends, or just one, you can cancel them all.

The best part about SomMailer is that you can buy a case of three, six, or twelve bottles of a wine you love. This is great as you might not be able find every wine in your local store. 

Biodynamic wines are gaining popularity in response to a growing demand for more natural foods. This club is keeping its finger on the pulse of this shift in tastes. While organic grapes are a good place to start, biodynamic farming and processing does not deteriorate the soil or add traditional additives such as artificial sugars to natural wines.

Plonk Wine Club sources biodynamic wines from all over the world. This is a monthly pricey box ($110) that only contains four bottles. You can order a dozen for a discount but you won’t get eight more unique wines. Instead, you’ll stock up on three bottles each month’s picks.

Roscioli Wine Club

Roscioli has a selection for you of old-world wines. Roscioli has been a fixture in Italy’s food, wine, and hospitality scene for over two centuries. They have recently bottled all of their knowledge into a high-end wine club that is open to serious collectors and imbibers. 

This wine club members will receive two 12-bottle shipments of Italian and Old World wines per year (24 in total). The emphasis is on biodiversity and biodynamics. Roscioli offers three subscription levels starting at $755 per annum for the “entry level” tier. You can join the exclusive collector’s club (currently on a waiting list), which will cost you $2,000-$4,000 per year (prices may vary depending on the selection) and include 24 special wines. 

Roscioli Wine Club ships across the US. Each shipment includes pairing suggestions as well as scannable QR codes that trigger video introductions. Roscioli’s online community platform offers wine courses and allows members to ask any questions about winemaking. 

The best part? The best part? Club members can enjoy a complimentary Roscioli wine tasting when they visit Rome.

Africa Studio/Shutterstock

A wine club for vegans? We’ve all heard it. It is almost impossible to determine if a wine is vegan from your local wine shop. You may need to do some research if you want it to be. This vegan wine club will take the guesswork out of winemaking and fill your glass with high-quality wine every month.

Subscriptions start from $90 per month for three wine bottles, but for $90, you can gift or choose a starter package that includes three premium vegan wine bottles. If you are unsure what you want, you can subscribe to either Red Lovers Light Lovers or Signature Club. These wine clubs deliver six wines each quarter from international vegan wineries. You can also add vegan cheesePairings from Miyoko’s Creamery You can also modify the type of monthly box you receive. Before you receive your next shipment, email the team to modify or cancel your subscription.

Wine might not be your preferred drink, but it is always nice to have a few great bottles of wine around. Ninety Plus Cellars ships rebranded wines every three months from reputable wineries. They purchase small quantities of wines from vineyards that have high-rated wines and repackage them.

Starting at $95 per quarter, you’ll get the six best wines of the season, six reds or a mix of six reds, whites and the occasional rosé and bubbly wines. You can now choose from a dozen reds, or a combination of twelve bottles. This is great for stocking up for holiday parties or other occasions. While some legacy wine clubs still send four shipments per year, Ninety Plus is more affordable and offers a more user-friendly website.

Wine Insiders

You might consider using Wine Delivery Service. It is simple to use, and offers discounts that are not tied to a full subscription. Wine Insiders. The wine delivery service offers wine lovers a careful selection of wines including reds, whites, sparkling wine and rosés all under $20 with zero subscription or monthly commitment and free shipping on six bottles or more. 

What subscriptions didn’t make it to the cut? And why?

Our picks were based on personal experience, reviews from top wine and food websites, and customer reviews via third-party sites such as TrustPilot or HighYa. We also considered factors like customer service, navigation ease, and breadth of choice.

Media companies are often credited with inciting the 2008 wine club revival (think The Wall Street Journal or The New York Times), but they only use one of a few large wine merchants to fulfill their orders. These companies, along with other older clubs such as Turner Classic Movies’ and Laithwaites, basically pull from the same lot, often increasing prices. These services were not valued or offered unique products and were therefore excluded from our list. Although some older clubs, such as Vinesse or California Wine Club, offer a high-quality selection of wines, they also have complicated websites that can be difficult to navigate and cancellation policies that require tedious phone calls.

Winc, Firstleaf and other quiz-based wine clubs offer customizable breadth to members. However, Bright CellarsThe quiz used to identify customers’ preferences and likes did not make it onto our list. This particular club is known for its poor quality wines. The palate quiz often gives us the same or almost identical recommendations for very different people. We also found that the customer service could be improved.

Wine ExcellenceThe club taps into millennials’ wanderlust with its international offerings and receives tons of press (it even has its own magazine). Despite its exquisitely designed aesthetic, members and reviewers found wines boring. 

Tasting RoomIt was not considered for our trial-size wine selection, but it has earned a reputation as an online bait-and-switch company. Online reviewers were mostly happy with the wine curation, but they were disappointed with the results. 

In recent years, food-delivery companies have also entered the wine subscription service. Blue Apron and HelloFresh both offer wine subscriptions in addition to their meal delivery services. Blue Apron’s half liter offerings are typically more expensive than HelloFresh. However, both have a strong hit or miss reputation and don’t take your palate into account by only providing meal pairings. This is why they didn’t make our list.

We loved Pour This, the boutique wine offerings from Ashley Ragovin, but her subscription has been discontinued. As an alternative, we looked into SommSelect’s monthly wine club. However, its selection is closer to Ragovin’s than Ragovin’s rare finds.

How we evaluated wine subscriptions and wine clubs

Our picks were based on personal experience and in-depth reviews from industry experts. We also consulted third-party review platforms such TrustPilot, HighYa and HighYa to get customer reviews. To help you find the best wine subscriptions, we considered customer service, ease-of-use navigation, and variety of wines. Although we have not tried every service, we will keep you updated as we test them.

FAQs about the best wine subscriptions

Is wine less expensive when you buy it online?

It depends. It all depends. Wine is very expensive in New York City. I find it easier to find the best wine online than I can in the local grocery stores. Winc and Firstleaf are two of the most well-known services. They offer great plans that deliver great bottles starting at $13. It is almost impossible to find good wine at a reasonable price in my local stores so I prefer buying wine online. 

Can wine clubs be cancelled?

No. Although we haven’t tried every wine club, most of them allow you to cancel your subscription at no charge. Before you sign up, make sure you read all terms and conditions. Some services may allow you to commit up to three or six month in advance. It may be difficult to cancel your commitment once it is complete.

How do you choose the best wine club for you?

It is possible to ask the first question. YouHere are some questions that go beyond red, white or sparkling. Are you looking for a wine service that is highly curated? YourDo you have any particular preferences or favorite wine types? Do you prefer to try new wines over your usual wines? Perhaps you’d like to hear from a master sommelier about their thoughts and tasting notes for certain wines. Are you looking for premium wines or bottles of artisanal specialties, or both? There are also vegan wines and organic wines. Each niche wine club specializes in these wines. You must first decide how much a good-quality bottle should cost. Our list will help you to choose the best wine club or subscription.

This article was originally published on CNET’s sister site Chowhound by J. Fergus.

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