Plumery, a digital banking experience platform focused on customer-centric innovation, has announced the launch of its new Cashback Management capability, designed to help banks create, deploy, and manage cashback programmes rapidly and at scale. Featuring ready-to-use cashback journeys and an AI-powered personalisation engine, the solution enables banks to offer real-time, tailored rewards that enhance customer engagement and long-term loyalty.
Cashback remains one of the most effective loyalty incentives in financial services, yet many traditional banks are unable to offer it due to restrictive legacy systems. As a result, customers are often presented with outdated, one-size-fits-all reward schemes that fail to meet expectations shaped by digital-first banks and major technology platforms. With loyalty programmes increasingly influencing Net Promoter Scores (NPS) and customer retention, established banks are seeking fast, low-risk ways to modernise their offerings and compete more effectively.
Plumery’s Cashback Management capability directly addresses these challenges. Developed as a composable, SaaS-first solution, it allows banks to launch next-generation cashback programmes within weeks—without the need for expensive, time-consuming re-platforming. Financial institutions can tailor every element of the cashback experience, from immediate or scheduled payouts to AI-driven customer segmentation, while retaining full control over compliance, cost structures, and customer experience.
Ben Goldin, Founder and CEO of Plumery, said: “Banks tell us they want to increase engagement with cashback and rewards but are blocked by legacy infrastructure. Our Cashback Management capability changes this. With pre-built APIs, configurable rules, and an AI personalisation module all designed to be transparent, compliant, and under the bank’s full control. Banks can move from design to live cashback in weeks. That means stronger retention, higher spend per customer, and new revenue opportunities from merchant-funded offers, and without the vendor lock-in.”
Plumery Cashback Management includes:
- Rapid launch – Ready-to-use cashback journeys covering transaction processing, rules engine, settlement, customer user experience, and analytics, deployable in weeks.
- Personalised rewards – AI module analyses purchase history and category preferences to generate monthly cashback groups aligned with spending habits, fully configurable to meet compliance requirements.
- Composable platform – SaaS-first, API-driven solution that integrates with existing core infrastructures, card processors, and KYC/AML providers, giving banks freedom to modernise rewards on their own terms.
By moving cashback into the experience layer, Plumery enables banks to serve both retail and SME customers with real-time, relevant rewards that drive loyalty and cross-sell. The result is higher engagement, stronger NPS, and reduced operational costs compared to legacy rewards infrastructure. Banks can purchase the capability as part of Plumery’s composable digital banking experience layer or as a standalone product.
