What are white label FinTech payments?
White label FinTech payments refer to a solution where a FinTech provider offers their payment infrastructure, technology and services to other businesses under their brand. Essentially, it’s like buying a pre-built, fully functional payment gateway system that can later be customized and branded as per the requirements of the adopting company.
Although white label FinTech products target a specific audience, these “white label” solutions are used almost daily in our lives. For instance, a cosmetics company can produce white label skincare products that can then be sold by spas and beauty salons under their own brand. The salons would benefit from high-quality products without the need for extensive product development. The possibilities are endless!
How white label payment gateways work
At its very core, white label payment solutions operate on a simple principle: the provider develops and maintains the payment infrastructure, while the adopting business focuses on integrating it into their platform. This integration can include mobile apps, websites, point-of-sale (POS) systems and more.
Here’s a step-by-step breakdown of how white label FinTech payments work:
- Infrastructure development: The FinTech provider creates a payment infrastructure that encompasses features like transaction processing, security protocols, compliance adherence and user authentication
- Customization: The adopting company tailors the solution to match their brand identity, ensuring a consistent user experience for their customers. This can involve various aspects including branding elements, colour schemes and user interface design.
- Integration: The white label FinTech solution is integrated into the adopting company’s platform. The process of integration could involve APIs (Application Programming Interface), SDKs (software development kits) or plugins that facilitate communication between the two systems.
- User interaction: Customers of the adopting company engage with the white label payment solution, which offers a range of payment options like credit cards, digital wallets, bank transfers and so on.
- Transaction processing: When a payment is initiated, the white label solution securely processes the transaction, verifies all of the details and completes the payment, all while adhering to industry standards and security protocols.
- Reporting and analytics: Lastly, the white label solution provides data on transactions, revenue and user behaviour, offering valuable insights that businesses can leverage for decision-making optimization.
Common white label banking services
- Savings and checking accounts
- Debit and credit cards
- Deposits and withdrawals
- Simplified bill payments
- Online payment transfer systems
- Personal loans
- Bank statements with transaction details
Advantages of using a white-label payment solution
Building and maintaining a proprietary payment system involves a lot of work. Naturally, this is often accompanied by substantial expenses. With white label fintech solutions, businesses can access all of their required technology without having to shoulder the burden of development costs.
Speed to market
Adopting a white label solution can significantly reduce the time and resources needed to develop a payment system from scratch. This acceleration can be critical in capitalizing on market opportunities.
Typically, white label solutions are designed to scale with business growth, accommodating increasing transaction volumes and expanding customer bases.