According to the Financial Times, the latest moves by the company reveal its intention to invest in search technology.
Applebot, the search bot that Apple uses to compile extensive databases of material on the Internet, similar to the one that Google uses for its search engine, has recently increased its activity, according to experts in the sector, which coincides with a greater movement of the company search division.
In the latest version of the iPhone operating system, iOS 14, Apple has begun displaying its own search results and links directly to web pages when users type queries from the home screen, the Financial Times reported.
In addition, two years ago, Apple hired John Giannandrea, Google’s search engine, apparently to improve the capabilities of Artificial Intelligence and his virtual assistant Siri, although he also brought eight years of experience in operating the Google search engine.
Added to this are job openings for search engineers to “define and implement Apple’s innovative search technology architecture.”
This move by Apple coincides with the antitrust investigation that the United States is conducting against Google.
The United States Department of Justice (DoJ) along with eleven states in the country filed an antitrust lawsuit a week ago against Alphabet, Google’s parent company, accusing the company of abusing its dominant position in the search and search market. Internet publicity.
The DoJ stated that the lawsuit seeks to “prevent Google from illegally maintaining monopolies through anti-competitive and foreclosure practices in search advertising and search markets, as well as remedy damage to competition.”