Virgin Hyperloop, a startup that aims to revive Elon Musk’s vision of high-speed trains has changed its name. The company quietly changed its name several times over the past few weeks. Hyperloop OneThe brand you used between 2016 – 2017.
In a statement, the Virgin Group stated that it had “decided to work with Virgin Hyperloop’s management team to remove Virgin brand from the business.” This was Virgin Hyperloop’s “changes in short-term priorities”, i.e., its shift away from construction. Transporting passengers to freight service only.
Engadget noticed this change and noticed that the company had redesigned its website using an old stock image. XP-1 test podAnd the claim that “this day is new in Hyperloop One.” company TwitterThen there’s the LinkedInThen there’s the InstagramThe accounts were also reverted back to their old names.
The company had a turbulent year. In February, it laid off 111 employees and abandoned plans to build passenger transport. DP World, majority owner, announced that it would use technology in logistics to build “inland ports” to transport cargo containers to their final destination quicker than the current system.
Update November 5th at 3:11 AM ETThis story has been updated with a statement from Virgin Group, which was added below.
Since its inception in 2014, Virgin Hyperloop has had the Virgin Group support their vision of redefining global mass transit. The Virgin Group has proudly supported Virgin Hyperloop’s innovation since its inception in 2014.
Virgin Hyperloop made this decision recently in response to market demand for freight-based solutions. After discussing with Virgin Hyperloop’s Board of Directors and shareholders, Virgin Group decided to work with Virgin Hyperloop’s management team to get rid of the Virgin brand. We would like to express our gratitude to the Virgin Hyperloop team and wish them every success for the future.
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